LISTEN TO THE REPLAY: http://wacsf.vportal.net/?fileid=3903
** SOLD OUT **
A T-Shirt and Jeans: A Conversation on the Intricate Fabric of Globalization with Pietra Rivoli and Phil Marineau
Pietra Rivoli, Associate Professor, McDonough School of Business, Georgetown University
Phil Marineau, President and CEO, Levi Strauss & Co
Observing students protesting inhumane conditions at factories that produced Georgetown-branded apparel several years ago, Professor Pietra Rivoli began a journey to investigate the globally interlaced supply chain of the garment industry. In her recent book Travels of a T-Shirt in the Global Economy, Rivoli traces the path of a t-shirt from Texas cotton farms to Chinese factories and American retailers, ending up in a second-hand market in Africa.
Phil Marineau is President and CEO of Levi Strauss & Co. The Levi's®
brand has been an American icon for more than a century, but for some has become a symbol of the shift to overseas apparel manufacturing.
With more than 40 years of experience manufacturing and marketing product internationally, Levi Strauss & Co. is not a newcomer to global trade. It was the fir global company to develop and implement a code of conduct for its suppliers and continues to innovate and advocate in the areas of global sourcing and trade.
Together Marineau and Rivoli will discuss the perceptions and misperceptions of the effects of global trade in the apparel sector and how business is responding.
Program will be followed by Prof. Rivoli signing copies of Travels of a T-Shirt in the Global Economy.
Check In: 5:30 PM, Program: 6:00 PM,
Council and Georgetown Club members: Free, Students (with ID): $5, Nonmembers: $15
Location: At the Council, 312 Sutter Street, 2nd floor Conference Room, San Francisco
Cosponsored by Georgetown Club of Northern California and Stacey's Independent Bookstore.
